Fitbit: Turnaround Challenges

Case Code: BSTR580
Case Length: 16 Pages
Period: 2007-2019
Pub Date: 2019
Teaching Note: Available

Price: Rs.400
Organization: Fitbit, Inc.
Industry: Technology & Communications
Countries: United States
Themes: Turnaround Strategy, Competitive Strategy, Strategy Formulation

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In the fast paced world, people desired to monitor their day to day activities for tracking lifestyle behaviors and for better personal health management. This had pushed the growth of wearable technology. This technology gained huge recognition from health conscious people due to its convenience, flexibility, and ease of use. Growing internet connectivity, coupled with computer and mobile applications, fast mobile networks, and smartphones, gave a fillip to the growth of wearable devices. According to a Market Research Future (MRFR) report, the global wearable technology market was segmented on the basis of product, technology, components, and application...

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